Sello Rojo Tradicional Medium Roast Ground Coffee, 16 oz

Bold Latin American Coffee: Embracing the Essence of Colombia's Finest

Colombians know great coffee, and Cafe Sello Rojo, with roots dating back 90 years, has become the #1 brand in Colombia. Awaken your senses with 100% Latin American coffee, expertly roasted for bold, rich flavor and a balanced body. Sello Rojo empowers you to embrace life's adventures unapologetically, encouraging you to live boldly.

Offered in various formats, including 12ct Ecopods, 10oz Ground Tradicional, and 10oz Brick, Sello Rojo coffee provides the perfect accompaniment to your daily routine. The Tradicional medium roast delivers a smooth, balanced body with notes of sweetness, while the Fuerte dark roast and Intenso darkest roast offer bolder, richer flavors.

Behind the Beans: Sello Rojo's coffee is sourced directly from family farms where the coffee beans are meticulously hand-picked and harvested at their peak. The coffee is then pristinely washed and sundried to perfection, with all production occurring at the source to ensure the coveted EXCELSO grading classification.

The Perfect Climate: The Andes Green Mountains provide the ideal elevation, soil, and climate for Sello Rojo's coffee to achieve global recognition for its quality. Cafe Sello Rojo is committed to 100% Colombian coffee, never blending it with lower-quality beans.

The Best Brew: For the finest brewing experience, use one leveled tablespoon of Cafe Sello Rojo Colombian coffee ground per small cup of hot (not boiling) water. Brew in uniform, circular movements until fully soaked, and store the coffee in an opaque, airtight container in a cool place, preferably refrigerated, to extend its shelf life.

A Staple Since 1933: Cafe Sello Rojo medium roast coffee has been a household brand in the country known for superior coffee beans. Enjoy the smooth and flavorful experience that Sello Rojo has to offer, and let it transport you to the vibrant heart of Colombia.

Please note that the product bag design may vary starting February 2024, and the packaging may vary as well.

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